Scaling Admissions & Leads for KidForte Schools (SEO + Ads + Social)
Challenges
Low online visibility
No structured lead generation funnel
Poor ad performance
Weak social engagement
Strategy
SEO
1. Local keyword optimization (“play school near me”)
2. On-page SEO + technical fixes
3. Content targeting parents
2. On-page SEO + technical fixes
3. Content targeting parents
Google Ads
1. Search campaigns for high-intent keywords )
2. Location-based targeting
2. Location-based targeting
Meta Ads
1. Parent-focused creatives
2. Lead form campaigns
2. Lead form campaigns
Social Media
1. Consistent branding & content
2. Engagement-focused posts
2. Engagement-focused posts
Outcome
Built a consistent admission lead pipeline
Strong local brand visibility achieved